SearchCap: Google AdWords Design, Yelp & TripAdvisor Updates, and More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Confirmed: New AdWords interface rolling out to more users
  Aug 10, 2016 by Greg Finn

  Google has confirmed the rollout of the new user interface to more AdWords users.

• SEO and the CMO: Communication and board room metrics that matter
  Aug 10, 2016 by Jim Yu

  Securing investment for SEO is a tough challenge, especially when CMOs don’t fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.

• Why agencies need to learn from the past and evolve
  Aug 10, 2016 by Ian Bowden

  SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.

• Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
  Aug 9, 2016 by Greg Sterling

  Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.

• Google remarketing lists for search ads make their way to Google search partners
  Aug 9, 2016 by Greg Finn

  RLSAs are headed outside of Google websites and into the wide world of Google search partners.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google injects more context into micro-moments
• How to hold onto the fleeting app user
• Personas, polls and personalization: What’s behind the election of our lives?
• MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP
• Yelp beats expectations with $173.4 million in Q2, 78 percent revenue retention

Search News From Around The Web:

Local & Maps

• Bing Maps V8 July 2016 Update, Bing Maps Blog
• Google explains why Palestine isn’t labeled in Maps
• Komodo Dragons in Street View, Google Earth Blog
• Video Deep Dive: Google Maps Spam and Video Verification, Local University

Link Building

• Link Building At The Speed Of Natural – Examples Of Natural Link Building
• Google To Penalize BlogDash, A Blogger Network, For Link Schemes

Searching

• SearchResearch Challenge (8/10/16): Pineapples and radomes in Hawaiʻi?

SEO

• An Essential Training Task List for Junior SEOs
• HTML5 is Not a Google Ranking Factor
• Use Caution When Switching Between www & Non-www Preferred Domains
• Why Google Ignores HTML Lang Attribute for Indexing in Search Results

SEM / Paid Search

• Announcing v2.6 of the DCM/DFA Reporting and Trafficking API
• 3 Tips For Better Mobile Advertising On Bing Ads
• Adwords Event Recap: Device-Specific Bid Adjustments

Search Marketing

• Content Trust Signals: How Users Decide if Content is Trustworthy